The Story So Far…
Dancestar The Electronic Music Awards was conceived and launched in the year 2000, at a time when Electronic Music was seen as an underground scene. The mission of the awards show was to create a televised platform to showcase the talent and diversity of the Electronic Music community whilst providing unrivaled exposure for DJ’s and artists that at the time MTV wouldn’t play!
During this period in Electronic Music’s development, it was an incredibly difficult task trying to convince broadcasters of the power and reach of Electronic Music, most TV executives had never heard of the top DJ’s and they certainly weren’t aware that even then, festivals like Ultra in Miami were pulling in 60,000 people and Fat Boy Slim recently attracted 1m people to the beach in Brighton, England.
Dancestar’s creator, Andy Ruffell, managed to launch the show on a grand scale at Alexander Palace, London with over 5,000 industry attendees and 21 TV Cameras capturing every angle. Certainly nothing like it had been done before in the Electronic Music space, and whilst a risky proposition due to all the unknowns, Channel 4 came on board and broadcast the show to great acclaim for 3 years starting in May 2000.
From that point the show continued to expand annually and in 2001 Dancestar was launched in Miami during Winter Music Conference, taking over six blocks of Miami Beach. In all, six Dancestar shows were staged between 2000 and 2004 on both sides of the Atlantic with Dancestar USA 2004 credited as the most widely televised Electronic Music event in history, broadcast in over 50 countries to an estimated 200 million households. The exposure created for DJ’s and their music ran to many millions of dollars worth of media coverage.
Billed as the ‘Oscars Of Electronic Music’ Dancestar featured 21 award categories and 8 live performances and collaborations. The award winners were decided by the fans, with over 600,000 online votes annually. Award winners included, Paul Oakenfold, Gabriel & Dresden, Moby, John Digweed & Deep Dish.
The Hosts included superstar DJ’s and Hollywood stars Boy George, Roger Sanchez, Juliette Lewis and Carmen Electra.
Award presenters included Lenny Kravitz, J-Lo, P. Diddy, Dallas Austin, Moby, Jamie Lynn Siegler, Bryan Adams, Boy George, Cindy Margolis, J-Lo, Kelis, Fatboy Slim, Paul Oakenfold, Justin Timberlake, Kylie Minogue, Tiesto, Wesley Snipes, Pete Tong, Madonna, Mariah Carey, Dirty Vegas, Underworld, Deep Dish, Carl Cox, DJ Sammy, Telepopmusik, Missy Elliot, Frankie Knuckles, iiO, Sasha, Basement Jaxx, David Morales, Grandmaster Flash, D12, Brian McKnight, Jon Secada, Jellybean Benitez, Faithless, Mis-Teeq, The Prodigy, Groove Armada, Danny Tenaglia, Bootsy Collins, Goldie and BT.
The next chapter in the Dancestar story is still to come – soon!